The global low flow shower head market is projected to grow at a CAGR of 5.6% over the next six years. Low-flow showerheads save water and energy by lowering the amount of water used in the shower, as well as the amount of energy used to heat it. Low-flow showerheads save money on utilities by reducing the amount of water used. Increasing water saving technologies, growing consumer awareness towards sustainable water saving practices and advancement in energy efficient technologies are the key drivers augmenting the demand for low flow shower head water efficient products across the globe.
Showers account for over 17% of all indoor water use in the United States, according to the EPA. According to their findings, even replacing one standard shower head might save 2,700 gallons of water each year. Water-saving shower heads retail for less $20 and can result in water savings of 25% – 60%. Moreover, policies are being put in place to regulate the water consumption primarily in developed economies. While many shower head manufacturers promote their devices as “low-flow,” they actually produce the standard maximum flow rate of 2.5 gallons per minute (GPM) stipulated by the Energy Policy Act of 1992. Many states, like Colorado, California, and Vermont, in U.S., have already implemented rules that reduce the flow rate even further, and this trend is certain to continue over the years to come across the globe.
On the basis of flow pattern, aerating shower heads held the larger share of global low flow shower head market in 2020. Aerating showerheads incorporate air into the water, whereas laminar showerheads deliver consistent water streams. Because aeration makes the water splashy, some consumer prefers laminar fixtures. Consumer who prefers massage-like experience while showering, laminar flow heads are generally preferred while aerating showerheads offer more of a misty, spa-like shower. Because they don’t produce as much steam or moisture, laminar showerheads may be preferred in humid environments. The fixed height pedestal are cost-effective entry-level support pads which are easy to install and maintain and are being used across the globe.
On the basis of Type Fixed or stationary low flow showerhead dominated the market in 2020, while demand for handheld shower have been increasing at a healthy CAGR. These showerheads, also known as wall-mounted showerheads, are typically smaller in size, with an average diameter of 4-5 inches, and attach to the shower’s wall or ceiling. Manufacturers are making multi-function low flow fixed showerheads that allow consumer to play with different spray patterns for a more personalized shower experience. Handheld showerheads normally come with a detachable hose and a wall-mounted holder. These showerheads are popular among families with small children and the elderly who want to bathe while sitting on a shower bench.
On the basis of region, North America accounts for the largest share in the global low flow shower head market in 2020. The increasing demand for the low flow shower head in the region is due to innovation in product design, technology and greater awareness among eco –conscious consumers. Furthermore, policies promoting stakeholders to invest more in water saving technology put the region at forefront in the global low flow showerhead market. APAC regions offers significant opportunity for these product and is expected to be the key market over the forecast period. Increasing urbanization, rising spending power and penetration of water saving technology and products are the key driver for the market growth in the region. Larger demand for these showerheads is generated from emerging markets, including china, India, Indonesia, Thailand. Further, presence of key players in the region and large economies of scale, the region is expected to register highest CAGR for low flow shower heads over the forecast period.
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