Reasons Why Website is Slow and How to Fix It

Reasons Why Website is Slow and How to Fix It

Website’s speed is important for better web experience, SEO & enhanced conversion rates. Checkout the article by Deyan Georgiev from NitroPack to fix your site speed. Site speed optimization is a must if you want to build a successful online business. The reason is that site speed affects SEO, user experience, bounce rates, and – most importantly – conversion rates. Let’s check Reasons Why Website is Slow and How to Fix It.

However, a recent study suggests that the average time it takes to fully load a webpage is 10.3 seconds on desktop and 27.3 seconds on mobile. In other words, website owners are still struggling to optimize their sites’ pages.

Reason 1 : Low-Quality Hosting Services – Website speed optimization starts way before you have an actual website. Finding a high-quality Managed Service Provider (MSP) and choosing the right hosting service is as important as applying any of the forthcoming techniques. In some cases, upgrading to a better hosting plan or migrating to another MSP could solve your site’s performance issues.

Solutions : Choose a high-quality Managed Service Provider. Choose a scalable hosting solution that can guarantee availability, security, and performance (Cloud, VPS, Dedicated Server, Colocation). Make sure that you can rely on 24/7 support

Reason 2 : Lack of a Caching Layer – Of all site speed optimization techniques, caching is probably the most important one. Caching is the process of storing a copy of your website files in a place called a web cache. Without caching, the client’s browser needs to request your website’s assets (HTML, CSS, JS) from your origin server every time instead of accessing them from a local or intermediary cache.

Solutions : Set up caching rules manually – You can manage your website’s caching policy through the HTTP headers. You can modify them through your web server’s configuration. Utilize a Content Delivery Network (CDN). Use caching plugins to automate the caching process

For more such updates, check Out recent Martech Cube guest blogs.

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