Martech interview with Nick Bennett on Automation
Businesses have to focus on automation and personalization according to the size of the company. In this Martech Interview on Automation with Nick Bennett, he explores the stages for assessing these aspects making a difference in the markets. I think you need to balance automation and personalization. There is time and place for both and it also really depends on the size of your company. We don’t really touch implementing CRMs and for us, that would be a RevOps thing. If you can redesign workflows to be more effective then it’s a game changer. Dark social is a real thing as much as people try to say it is not. This new term helps capture other ways someone can learn and discover you beyond word of mouth.
If the marketing funnel is still relevant, you need to be much more focused on full-funnel activities vs just focusing on getting people into the top because then what? They leak out and you get angry that you have a leaky funnel. I am also able to think outside the box and try some really creative things because when you work for a high-growth company like Alyce, you rise above the noise and take it to a whole new level with implementing CRM or redesigning workflows.
About Nick Bennett – Nick Bennett is the Director of Field, Partner & Community Marketing at Alyce, and an ABM thought leader. He’s a personal branding enthusiast and field marketer who is paving the path for others in the industry as the new era of field marketing 2.0 comes into play more.
About Alyce – Alyce helps sales and marketing teams learn how to create meaningful connections with their prospects, customers, and partners through corporate one-to-one gifts. We call it a Personal Experience Platform. The world’s first.
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